Our Story

In the vastly competitive sunglass and snow goggle industry, it takes more than exceptional products to differentiate a new company; it requires creativity and perseverance.  Most people don’t realize the majority of high-profile sunglass brands are controlled by a couple of giant, big box conglomerates, which sell the high-cost illusion of choice to the consumer. D•CURVE offers an alternative – a different approach to how goggles and sunglasses are designed, innovated, marketed, and priced.

After working in the sunglass industry for almost 20 years, I knew it was time to get back to the basics: offer modestly-priced products with game-changing innovations. Challenge the status quo. Shift paradigms.

Many of our competitors have intentionally designed their goggles to “wear down” or otherwise need replacement after a season. Instead of just accepting this as the norm, D•CURVE’s response is to offer a business model geared toward sustainability by providing replacement parts for the three main goggle components that wear out: lenses, straps and an industry-first: face foam. These acts of sustainability extend the life of your goggles and your bank account because you no longer have to throw away a pair of goggles due to the foam being mashed; the strap, stretched; or the lens, scratched.

With my industry insights, relationships and experience, I implemented a clear vision on how to incorporate the finest-quality materials available, with in-house, original designs, to deliver exceptional products at a fraction of the price of our competitors.

Alongside my team, we manifest my back-to-basics approach by personally researching, developing and testing every product we sell. This credo makes it easier for consumers to wear premium, great-looking, outdoor eyewear at modest prices.

Thanks for supporting our small and independently owned business as we work to support you and your active, outdoor lifestyle.


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Andrew Strauss


Andrew Strauss CEO DCurve

Andrew Strauss


An avid snowboarder, mountain biker, hiker, and runner, Andrew spends more than a hundred days a year designing, testing, reviewing and developing products in the Colorado sunshine. He recognizes premium, quality, performance eyewear is essential to Explore Boundaries. See Beyond. Defy Limits and See More. Do More. He’s been an over-achiever in the sunglasses and goggles industry for twenty years. Andrew’s dogs have taught him important lessons to live by: Live in the moment. Play every day. Be loyal and dependable. Adapt and thrive. And, enjoy the journey.  Andrew’s favorite pair of sunglasses is D•CURVE Apex!

Contact Andrew at:
E-mail: astrauss@dcurve.com
Mobile: 303-587-4153

Kimberly Colfer


A native of the Centennial State who sometimes dreams in Spanish, Kimberly grew up skiing and snowboarding in Colorado. She taught skiing in Vail for many years to supplement her (low-paying) elementary teacher salary while living in one of Colorado’s most beautiful (expensive) mountain communities. Motivated to dive (skydive – yep, she’s done that) into a new career, Kim discovered she loves sales, becoming a top-producer for RE/MAX, selling franchises internationally and in the USA, earning numerous accolades.  She’s thrilled to see more and do more with D•CURVE and feels privileged to be promoting the D•CURVE outdoor lifestyle brand.  Kim’s favorite pair of sunglasses?  D•CURVE Vertex!

Contact Kimberly at:
E-mail: kimberly@dcurve.com
Mobile: 303-808-9077

David Rose

Advisory Board Member & Talent Acquisition Partner

David is a relationship builder, career strategist, recruiter, and author.  He’s also the Vice President of YELLOW DOG Recruiting, a national recruitment company that places leaders with some of the world’s leading companies.  Before YELLOW DOG, David led Talent Acquisition teams at American Express and Compass Group. Throughout his career, David has helped leaders better understand what make them unique, different, and better than the competition.  His specialties include relationship building, strategic development, career coaching and counseling, branding, and information sharing. D•CURVE is honored to have David on the team!  David’s go-to pair of shades is D•CURVE Bellanca!

Peter Rose Director of Community Engagement

Peter Rose

Director of Community Engagement

Peter has been working in the Hospitality Industry for over 20 years. He has supported local businesses with printing, promotions, graphic design, web site development, marketing, event coordination and consulting. Peter has organized and produced hundreds of benefit and fundraising events to promote awareness and raise funds for local and national non-profit organizations. No matter the role, Peter continually exceeds client expectations and goals.

Now traveling between Colorado and Florida, Peter has chosen to join D•CURVE and enjoys supporting this Essential Eyewear and Active Lifestyle Brand.  Pete’s favorite pair of sunglasses? D•CURVE Piper!

Anna Zarrella

Marketing Coordinator

Anna Zarrella is a graduate of Johnson and Wales University with a degree in Fashion Merchandising and Retail Marketing. She recently moved to Colorful Colorado, embracing the continuous, inspirational beauty, which fuels her passion, photography. As a blooming professional, D•CURVE provides her an opportunity to learn about all aspects of the business and have a voice and creative input on projects.  Enjoying over 300 sunny days a year in Colorado, Anna rocks D•CURVE Crown sunglasses every day!


Senior Ambassador of Fun

Barney is a Landseer Newfoundland, former shelter dog. He’s an avid drooler and professional slobber-flinger who creates perfect snow angels on the deepest powder days. He enjoys swimming, frolicking in mud puddles, and doing anything to get dirty (including reading 50 Shades of Greyhound). He pawsitively loves human attention, especially being pet and ear-massaged. He smiles on command and also knows how to count, up to the number 4 (the maximum number of treats given at one time). Barney’s hobbies include chasing squirrels and stealing Palisade Peaches from the kitchen counter, cleverly hiding the peach pits inside his mom’s backpack. Barney likes to keep it real by sporting D•CURVE Nadir sunglasses.

Grateful Phred

Junior Ambassador of Fun

Grateful Phred is a mellow, peace and love kind of guy, rescued from a shelter. He’s a zealous twirler (even after the music stops), often mistaken as a philanderer by his peers for going out and chasing tail – his own. A friendly, multi-talented dog, Phred single-handedly taught the cat to stop scratching her claws on the wooden coffee table by burping in her ear. He loves to cuddle and is most comfortable sitting on anyone’s lap in the middle of a drum circle. Although hiking in the woods is his top priority, Phred allots time for sunbathing and frolicking in the sun. Phred protects his eyes by wearing D•CURVE Cruiser sunglasses.

D•CURVE was founded to create and market innovative, premium, great-looking outdoor eyewear and gear at a modest price. We strive to grow our business with the same ingenuity and exacting detail we use to craft our unique products – with perseverance – while promoting a healthy, active, outdoor lifestyle for all.