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Colorado companies working to stand out among industry giants at SIA Snow Show

Wandering through the maze of booths at the 2016 SnowSports Industries America Snow Show in the Colorado Convention Center can be overwhelming.

More than 950 winter sports brands are featured in displays that dazzle and require a map to navigate. And of those 110 are new brands or first-time exhibitors trying to get their products in front of buyers, like DCurve USA — a Wheat Ridge-based startup with a new take on goggles.

It won’t be easy, said Andre Strauss, who co-owns DCurve USA. But he’s banking on people wanting to break from what he calls the Fords and Cheveys of the industry.

“There is great interest in new startups,” he said. “We are not corporate. We are not Ford.”

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